Fundability and Investment-Readiness Index (FIRI™)
Is Your Venture Ready for Capital, Grants, or Growth?​​​​​
Take the FIRI™ Assessment to Find Out — and Get a Personalized Growth Roadmap
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Whether you're building a business or leading a mission-driven organization, funders want the same thing: confidence in your readiness. The Fundable or Investment-Ready Index (FIRI) reveals where you stand — and how to get to the next level.
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For-Profit Ventures
​​Startups | Small Businesses | Social Enterprises
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Assess your capital readiness across product, team, market, financials, and investor appeal.
Non-Profit Orgs.
​​Charities | Community Projects | Impact Driven Initiatives
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Evaluate your fundability in terms of mission clarity, community impact, financial health, and donor-readiness.
What is FIRI™?
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The Fundable or Investment-Ready Index (FIRI) is a free diagnostic tool designed by Caldwell to evaluate how prepared your venture is to attract capital, grants, or strategic partners. It scores you across 10 essential categories and provides custom feedback based on your results.​
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Who It's For
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Founders and Entrepreneurs
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Small Business Owners
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Nonprofit Executives & Development Directors
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Grant Writers and Fundraising Leads
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Social Impact and Hybrid Ventures​
What You'll Get After the Assessment
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A Readiness Score and Tier (Not Ready Yet, Emerging, Capital Ready)
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A Category-by-Category Heat Map of Strengths and Gaps
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Personalized Recommendations & Action Steps
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A Chance to Book a Free Strategy Session with Caldwell
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A Follow-Up Page with Additional Support Options Based on Your Results
Why This Matters
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Funders, donors, and investors don’t just fund ideas — they fund readiness.
Knowing your readiness level gives you a competitive edge. Whether you're applying for a grant, pitching investors, or preparing to scale, the FIRI Assessment helps you avoid guesswork and make smarter moves.
About Caldwell
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With 15+ years of experience working with startups, nonprofits, and government agencies, Caldwell specializes in turning potential into performance.
We help you build systems, strategies, and support structures that attract capital and drive real growth.
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